Designer Berber Rugs by Ela

BY OLLIVER, RUG EXPERT AT NAIN TRADING | PUBLISHED: 2025-06-23 | 4 MIN READ

Ela, the designer, and her exclusive Berber rug in brown and white tones

Designed by Ela

Allow us to introduce: our new Berber collection “Berber Ela Design” is now online. With this hand-knotted rug collection, we present a completely new design in the world of traditional Berber weaving. Rug design that reflects the spirit of today’s interior world, yet remains incredibly timeless thanks to its focus on natural shapes, colours and materials. Immerse yourself in a world full of tradition and a longing for calm, mindfulness and sustainable design.

Close-up of designer lying on a stylish Berber rug

Who is Ela

We could write a great deal about Ela, her life and her inspiration, but it is far nicer, more exciting and more authentic when Ela tells us her story herself. Ela: “I have always been full of enthusiasm and passion for the beautiful things and surprises that life has in store for us. I laid the foundations for my work today in Iran, more precisely in Mashhad. There, in 2014, I studied graphic and industrial design and strengthened my passion for shapes, colours and textures, placing it within a “solid” framework. By the way, I am originally Iranian and was born there too… my heart beats to an oriental rhythm. Over the past few years, I have continued to develop and strengthen my passion for design in general and interior design in particular, and in doing so I have developed a deep instinct for creating a homely atmosphere. The major turning point in my life came during my master’s degree in Iran. And how could it be otherwise – I met my husband Amin there. A very special person who has shaped my journey ever since and still does so every single day. My journey became our journey, and that is something I am grateful for anew each day. In 2015, I moved to Germany, a new chapter in my life began, and I specialised, among other things, in rug design for hand-knotted rugs.”

Designer, sitting happily on the hand-knotted Berber rug in grey-white-black

Inspired by…..

‘Ela: “When designing in general, I mainly let myself be guided by the moment itself. The atmosphere has to sweep me away or, let’s say, trigger a feeling within me. I then draw inspiration from the colours, patterns and textures of nature, which are virtually endless and influence my creativity through their flowing, curved forms. For the Berber collection, I wanted to place organic shapes at the heart of the collection. These shapes evoke an emotional response in the viewer, reflected in feelings such as calm, serenity and security. It was important to me that nature should be the focus, both consciously and unconsciously at the same time. This atmosphere creates a relaxed living environment within interiors, one that above all inspires a warm sense of wellbeing. While designing the collection, I was reminded of my grandmother and my fascination with her work. She is a wonderful oil painter. Her works can be seen all around her house. I can still picture all of her artworks today. She clearly left a strong impression on me. I remember the time when I was about 6 years old and often watched her at work, mixing colours and painting. Her presence and her artistic creativity inspired me and, to some extent, accompanied me while designing the Berber collection.”’

Modern designer rug in the kitchen with a geometric pattern

Modern designer rug in the bedroom with a geometric pattern

Out now…

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Would you like to be inspired by Ela’s designs and create a unique atmosphere in your rooms? Then let yourself be inspired and secure one of her stunning designs. Good to know, every rug is one of a kind.